Founded in 2012

Our Story

Like all good things, @IndigenousX was born out of a great idea.
Back in early 2012, the national dialogue was characterised by a consistent lack of awareness, understanding and respect for Indigenous people.
Our vision was to create a platform for Indigenous people to share their knowledge, opinions and experiences with a wide audience of interested tweeps.

The @IndigenousX twitter account was launched on the 15th of March 2012. Since then it has risen to more than 28,000 followers, and over 250 Indigenous hosts on the account have shared thousands of stories, facts, reports, pictures, and laughs with an ever increasing audience. We pride ourselves on an ethic of respect for Indigenous knowledge, successfully providing an autonomous news service.

We’ve had actors, activists, authors, academics, politicians, teachers, doctors, uni students, and countless others around the country who have given their time to share their stories, experiences and perspectives.

At @IndigenousX we actively challenge stereotypes of the Indigenous community. Utilizing the opportunities of the emerging digital ecosystem, our hosts become publishers, distributors and creators of news and information.

@IndigenousX has raised awareness of countless issues, programs, stories, perspectives and organisations, amongst a myriad of other insights.

Most importantly, it has provided an online meeting place for thousands of tweeps nationally and internationally, to share the adventures of a new Indigenous host each and every week.

Who We Are

Luke PearsonFounder
Luke Pearson is a Gamilaroi man, who founded @IndigenousX in 2012.
Luke left his professional career as a primary school teacher in 2008, but continued to take an interest in education and advocacy both professionally and voluntarily. Throughout his various involvements Luke has been a teacher, mentor, counsellor, public speaker, collaborator, mediator, facilitator, events manager, researcher, evaluator, reporter and much more.
Somewhere along the line he started a Twitter account…His engaging content and manner was well received by tweeps, and in 2012, Luke gifted away the 5000 followers he had amassed, and created the @IndigenousX account.
The idea of the account was to share and enhance the platform he had created by providing an opportunity for 52 other Indigenous people per year to share their knowledge, opinions and experiences.

Jade TowneyCollaborator
Jade Towney is a Wiradjuri/Gumbaynggirr women, a loving mother of three children, and has extensive experience working with independent Indigenous online media. She is also Luke’s partner, and provides significant support to IndigenousX, helping out with any and all aspects of the day to day machinations of the account and acting as a trusted and respected advisor.

Jack LatimoreCollaborator
Jack Latimore is a Birpai man living in Melbourne. His journalism work appears in Koori Mail, Guardian Australia, Overland and IndigenousX. He works on the day to day running of IndigenousX; working with hosts and writers to ensure IndigenousX gets the best people and content possible.


The Guardian
Our partnership with the Guardian Australia has let us share stories from our hosts with an even wider audience around the country and overseas.
Each week, the site presents an online profile and Q&A with the latest host. This allows the hosts to give readers a taster of the week to come and has helped to raise the profile and impact of the account.
Through this partnership, we have helped bring more Indigenous voices and different types of story into the mainstream media.

Our partnership with StartSomeGood has helped raise over $400,000 for Indigenous projects!
We have been involved with projects such as the Elders Report into Aboriginal Self Harm and Youth Suicide, Black Rainbow, a Gamilaraay language card game, the Jimmy Little Foundation, a fundraiser helping Aboriginal teenage mothers finish school, the Darwin Art fair and IndigenousX.
We are always on the look out for other worthwhile projects too, so if you have a crowdfunding idea, please get in touch with us!

Ngakkan Nyaagu (NGNY)
Ngakkan Nyaagu is a 100% Aboriginal owned and operated digital media business.
Meaning “to see” in the two different languages of Gumbayngirr and Wergaia, the name pays homage to the ancestry of it’s two founders John Saulo and Liam Ridgeway.
NGNY aims to help people “see” the digital assets of our clients while simultaneously enabling people and organisations to realise their own digital potential.

NGNY’s foundations are guided by two key principles;
(1) to provide transparent and collaborative design and web services to their clients and
(2) to establish a platform where Aboriginal and Torres Strait Islander people can seek opportunities to become part of a growing and evolving Indigenous IT community.
Their mission is to grow a sustainable one hundred per cent Indigenous owned digital agency that provides opportunities for Indigenous Australians to learn about and participate in the digital economy and that services Indigenous and non-Indigenous organizations alike.

NGNY is responsible for hosting our website

Photo by Matt Jones

Our Achievements

@IndigenousX uses the alternative media space and unique characteristics of the Internet to renegotiate the representation of Indigenous voices. The growing success of @IndigenousX is testament to the new opportunities for participation and innovation afforded by social media and mobile technologies. The power is in the hands of our community.

Many scholars have used @IndigenousX as a case study to argue that with the rise of new technology, Indigenous Australians have created what is arguably one of the largest and most distinctive media subcultures in Australia.

One of our proudest achievements is our partnership with The Guardian – a revered and global mainstream news outlet. Each week, the news site presents an online profile of the @IndigenousX host.
While previous Indigenous media initiatives were unheard, we have grabbed the attention of key democratic institutions and decision-makers, who are becoming increasingly engaged with the proliferation of Indigenous voices enabled by participatory media.

Further, IndigenousX has raised over $400,000 to date for various projects, beginning at the end of 2013 with an impromptu week long fundraiser for the Indigenous Literacy Foundation over the Xmas/New Year period. This spontaneous and unexpectedly successful campaign managed to raise more than $10,000 and increased the IndigenousX followers to over 10,000 in a single week.
This achievement eventually led to a partnership with the crowd sourcing platform, Start Some Good, where a further $400,000+ has since been raised.

Some have even said that @IndigenousX is testament to the potential of Indigenous participatory media to reconfigure the political communication system.

For a summary of all the incredible things we’ve been a part of over the years, check out our ‘Happy 4th Birthday article


We are humbled to have received such positive feedback from the community over the years!

IndigenousX has been a revolution in all things Indig and communication. It has given a whole new meaning to the Indig grapevine and our ability to communicate across communities in an instant and with more of our mob .. this is critical in a fast changing world where we need information quicker and respond to the changes as we see them for our families and communities. A big CONGRATS IndigX .. it’s a great milestone!” Aden Ridgeway

I’m always impressed by the national connectivity that IndigenousX delivers – it gives all of us a megaphone for our ideas and views. Whether its a reaction or an initiative IndigenousX gives us a better handle on the views of other Aboriginal and Torres Strait Islander people around the country.Chris Bourke – ACT Minister and former @IndigenousX host.

My favourite thing about IndigenousX is that it is such a great platform for community ambassadors to have a say and to actually be heard. It’s a connector of voices and an asset in the modern world of communication today.Zoe Betar – IDX

IndigenousX gives me hope that we can raise awareness of Indigenous rights and change prejudices towards our people over time. Luke’s piece on the ABC’s usage and Macquarie Dictionary definition of the derogatory term “boong” is a great example. The fact that Macquarie Dictionary changed the definition of that term in response shows the power of IndigenousX.
More than that, IndigenousX is a community. It celebrates the hard and often unrecognised work of many Indigenous people. I think that our voices are stronger together, and IndigenousX gives us a platform to be bold, be loud and be heard
.” Roxy Moore, Lawyer, and campaigner with Amnesty Australia.

Get Involved…

For IndigenousX to be given the time and attention it requires, and to bring along the necessarily people who can help make it even more special than it already is, it is going to require a lot of time and effort, and a lot of exciting new hosts, beloved old friends, generous supporters and innovative collaborators.

If you think you, your business, or your community group can fill any of these roles, please send Luke an email at

Thanks to everyone who has been a part of the IndigenousX community so far, and look out for some amazing new IndigenousX projects coming soon.